Seeing well is vital to hunting well. If you can’t see it, you won’t kill it, and most importantly you won’t eat it. There are lots of variables that go into successfully spotting game animals, but one of the biggest sets of variables in this equation are the optical tools hunters use. Prescription eyewear, sunglasses, binoculars, spotting scopes, riflescopes, and rangefinders each enable (or disable) a successful hunt.1 In a earlier post I mentioned that the choice of optics for hunting is worth its own post. So, in this post I break down our experience with optics, what we wish we had known when we started, and what we think are the best strategies for purchasing optical equipment. The advice can be summed up succinctly: buy once, cry once.